Why Is Social Media Important?
If you run a business and are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? No! you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is so important for small businesses.
Your customers are already using it.
Millions of people are connected through Facebook, twitter, Google +, Linkedin, Pinterest, Youtube and many others. The chances are much of your target audience is already using social media and many customers prefer this type of interaction. They like the personal touch they can get through using Facebook, Twitter and Google +. If you want to reach customers, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them. What kind of social media you use and how you use it can depend on you and your business type.
It will give you a competitive advantage.
Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do.
It will help you connect
Social media isn’t just for the big boys – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable – so take the leap and reap the many rewards it offers. I can help you set up and work with many of the social media platforms that are out there right now.
Check out some social media I use for my clients, click on the image for brief information and links to the social media site.